Military Appreciation Month & Memorial Day Discounts 2023

Updated: May 22, 2023
In this Article

    May is National Military Appreciation Month, and veterans, service members and their families are honored with free admission, discounts, deals and sales.

    May is a busy month, with Memorial Day (May 29, 2023), Military Spouse Appreciation Day (May 12, 2023), Armed Forces Day (May 20, 2023) and more.

    Note: For theme parks and brick-and-mortar locations reporting discounts, check for closures and changes because of these ever-changing times.

    Bass Pro Shops Memorial Day Sale

    Bass Pro Shops, known for quality outdoor sporting goods, is offering a Legendary Salute military discount. Until May 31st, veterans get an extra 5% off during the Go Outdoors sale, even on already reduced items. Come enjoy the savings on fishing, hunting, and boating equipment.

    Get the Bass Pro Shops Discount

    Camp Chef Memorial Day Sale

    Camp Chef, a Utah-based outdoor cooking product company, is offering up to $200 off on select Woodwind Grills during their Memorial Day Sale. The company also provides a military discount to all active and retired military personnel. To claim this discount, military members can contact Camp Chef's customer service team at (800) 650-2433.

    Get the Camp Chef Discount

    Coleman Memorial Day Sale

    Veterans can save up to 30% on Coleman's outdoor gear during the Memorial Day Sale. This discount applies to a variety of items including tents, coolers, grills, and lighting. The eligibility and timeframe for this offer are not specified.

    Get the Coleman Discount

    Lowe's Memorial Day Sale

    Lowe's, a top-ranked home improvement retailer, honors veterans and active-duty military members with a 10% discount on most non-sale items. This offer extends to military spouses as well. This is in addition to any savings available during special sales events like the Memorial Day Sale.

    Get the Lowe's Discount

    Under Armour Memorial Day Discount

    Under Armour, the Baltimore-based sports apparel company, is offering its military discount this Memorial Day weekend. Veterans, active duty service members, retirees, military spouses, and military family members can enjoy up to 50% off on all outlet/discounted items, with an additional 30% off using the code EXTRA30 at checkout. For regular-priced items, the company also extends a 20% discount; however, this cannot be used with other promo codes or on gift card purchases.

    Get the Under Armour Discount

    2023 National Military Appreciation Month Discounts

    Academy Sports + Outdoor

    Active service members, veterans and first responders get 10% off in-store and online from May 1 to July 4, 2023.


    Active-duty service members, veterans and dependents receive 10% off on online purchases with verification. A single-use code is sent via email to apply at checkout. Resubmit verification for additional codes for future purchases (one code per day).

    Blue Star Museums

    Free admission for military members and their families from Armed Forces Day (May 21, 2023) through Labor Day at more than 2,000 locations across the U.S.


    Military members can get 10% off select Dell and Alienware electronics and personal computers.

    Eyemart Express

    Retired, active- or non-active service members, veterans, or dependents with military ID receive 20% off every day.

    Free Admission

    Many attractions and businesses offer free admission and discounts to active-duty service members, veterans and their families over Memorial Day weekend. Check with local restaurants, parks, zoos, aquariums, theme parks, museums, concert venues and events.

    Home Depot

    Active and veteran service members receive a year-round 10% discount online or in-store, up to a maximum annual discount of $400 with verification with SheerID.

    HYLETE Athletic Performance Apparel

    Sign up for HYLETE’s Service League through GovX ID and get 30% off all orders.


    Service members can receive one free month plus 10% off each additional month for a year through Exchange.

    Jiffy Lube

    Active-duty and former service members can get 15% off all services at Jiffy Lube year-round.


    Veterans and service members receive 10% off eligible purchases year-round with Lowe’s military discount.

    Rack Room Shoes

    Service members and their families with valid military IDs receive 20% off in-store purchases on Memorial Day (May 30), as well as on Independence Day (July 4) and Veterans Day (Nov. 11). Rack Room Shoes also offers a 10% military discount every Tuesday.

    Rosetta Stone

    Rosetta Stone offers a discount on subscription services and downloadable audio sessions to service members and veterans with verification through

    Sea World, Busch Gardens and Sesame Place

    Through Sea World Entertainment’s Waves of Honor Program, active-duty service members can receive one free admission per year per member plus three dependents at Sea World, Busch Gardens and Sesame Place. Registration and verification through is required to receive the discount, and a valid military ID must be presented at the gate upon entry. Offers may vary by location. Veterans and retirees are also eligible for special ticket pricing including up to 50% off per ticket for up to four tickets for single-day admission to Sea World and affiliated properties.


    All service members, including members of the National Guard and Reserve Officer Training Corps, as well as their spouses, get 15% off with valid ID on Sherwin-Williams products and in stores.


    Military members and their families get discounted rates on their first phone line plus 50% off up to five additional phone lines at T-Mobile.

    Unique Vintage

    Service members save 10% off retro wear purchases through the shop.


    Get 10% off online purchases with SheerID verification.

    2023 Limited-Time Military, First Responder and Medical Professional Discounts

    Shop these brands offering special discounts for military, medical professionals or first responders.


    Verified military members, medical professionals, first responders and nurses get 30% off online and in-store, and 20% off at factory outlets.

    Alpha Industries

    Active-duty, reservist and retired members of the U.S. Armed forces are eligible for 30% discounts on orders with verification through SheerID.


    Military, first responders and medical professionals get a 40% discount on all full-priced products in Asics’ online store with SheerID verification.


    Get 40% off all BlanQuil products for military service members, health care workers and first responders.


    Chevy offers $500 cash allowances to eligible service members and veterans on select Chevrolet, Buick and GMC vehicles or $1,000 cash allowances on select Cadillac vehicles. Additional offers include 25% off SiriusXM.

    Clarks Shoes

    Clarks Shoes offers special discounts on purchases for first responders and active-duty, retired and veterans services members, as well as their spouses and family members.

    Home Chef

    Home Chef offers medical personnel, first responders and service members receive exclusive discounts with verification.


    Active, veteran, retired and reserve service members, plus their spouses and dependents receive 10% off online and in-store purchases with SheerID verification.

    Outback Steakhouse

    The 10% off heroes discount is open to active and veteran service members, as well as to first responders with valid medical, state or federal service IDs.


    Service members, medical and hospital workers, first responders and government employees get a 50% discount at Reebok with verification.

    Tuft & Needle

    Active service members, veterans, first responders and health care professionals receive 15% off at Tuft&Needle.

    Under Armour

    Active-duty, retired and veteran service members and their spouses and family members, as well as first responders, receive discounts on online purchases with verification. A 20% discount applies at, UA App and UA Brand House, while a 10% discount applies at UA Factory House.

    2023 Local Area Military Appreciation Month Discounts

    Big Surf Waterpark – Linn Creek, Missouri

    Free, unlimited admission all season long for active service members, plus 20% off for immediate family members with dependent IDs.

    Cincinnati Zoo & Botanical Garden – Cincinnati

    Cincinnati Zoo offers free admission to active and retired service members on Memorial Day, July 4 and Veteran’s Day. Eligible service members may also purchase up to six half-price admission tickets for immediate family members.

    Colonial Williamsburg – Williamsburg, Virginia

    Active-duty, reserve, retired and veteran service members, National Guardsmen and their immediate dependents receive free admission to Colonial Williamsburg over Memorial Day weekend (May 27-30).

    Crayola Experience – Easton, Pennsylvania

    The Crayola-themed children’s museum offers free annual Bronze passes to service members and first responders. The pass includes unlimited visits, discounts on tickets for family members and friends and more.

    Idlewild and SoakZone – Ligonier, Pennsylvania

    Service members can purchase discounted admission tickets online all summer long.

    Indianapolis Zoo – Indianapolis

    Active, retired and veteran service members receive free admission to the Indianapolis Zoo on Memorial Day and Veterans Day. They also receive $2 off on up to four tickets year-round. A valid military ID is required to purchase discounted tickets.

    Magic Springs – Hot Springs, Arkansas

    Magic Springs Theme and Water Park offers free admission to active duty and retired military and first responders (police, fire, EMT) during Hero Appreciation Days, from May 28-June 12. Family members of eligible heroes receive can purchase discounted admission passes.

    Miller Ferry – Port Clinton, Ohio

    Active and veteran U.S. service members receive free passenger fare from Port Clinton, Ohio, to Put-in-Bay or Middle Bass Island on Lake Erie for Memorial Day weekend with military ID.

    Museum of Modern Art – New York

    Active service members and their family members with dependent IDs can receive one free admission each to the Museum of Modern Art.

    National Park Service

    Free military annual passes for admission to more than 2,000 National Park Service national parks, monuments and historical properties across the U.S. are available to veterans, Gold Star families, active service members and their families.

    National Veterans Memorial and Museum – Columbus, Ohio

    The National Veterans Memorial and Museum offers free admission to veterans, active-duty service members and Gold Star families. Proof of service is required.

    Silverwood Theme Park – Athol, Idaho

    During Silverwood Theme Park’s American Heroes Weekend (May 28-30), all service members, veterans and first responders (identification required) receive free admission. Immediate family members (spouse and children) can purchase tickets at a special rate.

    Splashway Waterpark & Campground – Sheridan, Texas

    Active military, veterans and their immediate family members can purchase discounted tickets or season passes on Memorial Day weekend (May 26-28). Save even more on Memorial Day Monday.

    Sun Splash Water Park – Cape Coral, Florida

    On Memorial Day (May 29), active or retired military receive free admission with valid military IDs.

    Find more National Military Appreciation Month discounts or see military discounts valid year-round.

    Written by Team