"Above All" - New Air Force Slogan
Submitted by Steve on 20 February 2008 - 1:34pm.
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Video - The Air Force formally unveiled a new advertising campaign and the slogan, "Above All."
"Above All" is supposed to reflect both the Air Force's physical presence over battlefields and the critical nature of the service's missions in air, space and cyberspace, according to officials at GSD&M Idea City, the Air Force's ad agency since 2001.
Above All
Female Nam Vet
I rather like the new slogan and take pride in the fact that I too served in AF blue. We needed a new look and we got one. Aim High was around a long time and it worked nicely, but Above All sounds great too.